Bandai Namco Takes the Reins: A New Era of Square Enix Game Distribution in Europe

The recent shift in distribution for Square Enix games has sparked significant discussion among fans and industry observers alike. Bandai Namco has taken over the distribution of these games across various European regions, marking a notable change in the landscape for physical media. Since February 1, Bandai Namco has been in charge of distributing Square Enix physical format titles in Spain, the UK, Germany, Italy, and the Nordic countries. Previously, this responsibility rested with Plaion, which was known as Koch Media.

This strategic expansion by Bandai Namco represents a growth in their distribution capabilities, as they have managed the distribution of Square Enix titles in select areas like France, Australia, and New Zealand up to this point. The new agreement significantly broadens their reach within the European market.

Alberto Gonzalez Lorca, a Vice President at Bandai Namco Entertainment Europe, emphasized the progress made in France and the ANZ markets while reflecting on this expansion. He noted that strengthening their partnership with Square Enix positions them as an essential distributor for Japanese publishers in Europe.

In a similar vein, Karine Parker, the Senior European Director of Sales and Operations at Square Enix, expressed enthusiasm for this extended collaboration. She remarked on the shared potential for success in the market and the goal of enhancing physical game releases across Europe.

Although both companies have a positive perspective, the initial steps taken by Bandai Namco have drawn criticism, particularly regarding the distribution format for certain titles. Notably, popular games like Final Fantasy VIII Remastered and Octopath Traveler, along with some new releases such as Chrono Cross, will now be offered only in a format known as Code in a Box (CIAB). This involves selling an empty box without a physical cartridge, only containing a digital download code.

This decision has prompted strong reactions from fans who prefer traditional physical formats. The new distributor has yet to address these concerns publicly. The question arises: will this change in distribution method for Square Enix titles in Europe be beneficial for the market, or do the moves toward CIAB contradict the interests of physical game enthusiasts?