Skull and Bones Low Player Count Cast Doubt on Ubisoft’s ‘AAAA’ Title
Feb-23-2024
Ubisoft's much-awaited pirate adventure game, Skull and Bones, hasn't lived up to the hype in terms of attracting a significant player base or garnering favorable critiques. Despite Ubisoft CEO Yves Guillemot's confidence in classifying it as a "AAAA" game, the title only managed to attract about 850,000 players, including those who tried the game for free. This figure is beneath what was anticipated for a game of its caliber and raises doubts regarding its ability to sustain interest in the long run.
An update from Insider Gaming noted that the game did see an encouraging sign with players dedicating, on average, three to four hours daily. Nonetheless, there's a cloud of skepticism surrounding whether this engagement will translate into purchases once the trial period ends. A significant hurdle appears to be the game's $70 price tag, which has been criticized both within and outside the company as being steep, especially when compared to the content offered. A price point of around $30 to $40 might have made it more appealing to potential buyers.
Skull and Bones has had a rocky journey to its launch. The development costs spiraled to a massive $200 million, considerably over budget, and the game underwent numerous creative shifts and suffered delays over its ten-year development. This tumultuous path may well have influenced the final product's lukewarm reception.
Although there were high points praised by reviewers, such as the beautifully crafted world and the exciting naval combat, the game was also knocked for its repetitive nature, tedious tasks, and incohesive multiplayer experience. Some reviews were harsh, with The Gamer rating it a mere 4 out of 10, while Game Informer offered a more moderate view with a score of 79 out of 100. The marketing strategy around its purported AAAA status may have backfired by setting expectations too high.
The future of Skull and Bones remains uncertain, with its ability to curate a loyal player base being a key concern. Further insights into its performance and Ubisoft's strategies might emerge from the company's earnings call expected in May. For gamers yearning for a pirate escapade, revisiting Assassin’s Creed Black Flag or waiting for a rumored remake might serve as worthwhile alternatives.